Did Another Thing is a full-service creative agency rooted in pop culture.
We're the natural outcome of a decade spent crafting campaigns and activations around youth culture, music, sports, tech and nightlife. Working with an expansive network of people shaping the scenes we traverse, we turn ambitions into meaningful experiences that make brands part of their audience's world. Because we know the best ones don't chase culture.
They create it.
Concept & Creation
Hosted in the tiny beach town of Zandvoort, Formula 1's iconic Dutch Grand Prix is not just the biggest sporting event in the Netherlands, but a cultural phenomenon. Viaplay, the Scandinavian streaming service and official F1 broadcaster, asked us to develop a brand campaign surrounding the event.