Did Another Thing is a full-service creative agency rooted in pop culture.
We're the natural outcome of a decade spent crafting campaigns and activations around youth culture, music, sports, tech and nightlife. Working with an expansive network of people shaping the scenes we traverse, we turn ambitions into meaningful experiences that make brands part of their audience's world. Because we know the best ones don't chase culture.
They create it.
Strategy, Concept & Creation
From Sinatra dubbing it ‘nectar of the gods’ and taking a bottle with him in his coffin, to a long line of legendary artists treating the Tennessee whiskey as a trusty studio companion: music has always been woven into Jack Daniel's' DNA. That rich heritage set the tone for our second campaign.