At Did Another Thing, we turn your brand ambitions into cultural relevance. From our Amsterdam office, a core team operates a vast network of creative partners and influential makers of culture, giving you access to a wide range of audiences and scenes.

Together we create campaigns and experiences with an artful eye for detail and an unrelenting focus on flawless execution. Work that doesn’t just resonate, but that endures.

Count on us to navigate your cultural legacy.

Strategy, Concept & Creation

After creating two ultra-limited-edition jackets, we returned in 2026 for our third consecutive fall campaign for Jack Daniel’s. This time around, we brought together the Tennessee brand with Willem de Bruin’s Dutch-Curaçaoan roots in a campaign that culminated in a one-off live show on November 3rd.