At Did Another Thing, we turn your brand ambitions into cultural relevance. From our Amsterdam office, a core team operates a vast network of creative partners and influential makers of culture, giving you access to a wide range of audiences and scenes.

Together we create campaigns and experiences with an artful eye for detail and an unrelenting focus on flawless execution. Work that doesn’t just resonate, but that endures.

Count on us to navigate your cultural legacy.

Strategy, Concept & Creation

From Sinatra dubbing it ‘nectar of the gods’ and taking a bottle with him in his coffin, to a long line of legendary artists treating the Tennessee whiskey as a trusty studio companion: music has always been woven into Jack Daniel's' DNA. That rich heritage set the tone for our second campaign.