Jägermeister
Our long-standing collaboration with Jägermeister entered a new chapter in 2024, unfolding through a dynamic 360° partnership with a range of sub-campaigns at Amsterdam Dance Event.
With a November application deadline and a perfectly aligned target audience, ADE's momentum offered the ideal platform for Jägermeister to amplify its SAVE THE NIGHT Fund campaign – dedicated to backing initiatives that create positive change in nightlife through a €100.000 pool of funding and mentorship. To support the effort, Jägermeister offered nightlife advocates insights into crafting compelling applications and advice on how to light the way with great ideas through a workshop led by artist and creative Elijah.
Additionally, we launched Jägermeister's collaboration with the nightlife safety app SafeNow in the Netherlands, which was marked by a dedicated content campaign and a talk at ADE Pro.
By night, we made headlines with ADE’s first-ever free event at the iconic Gashouder, initiated by techno sensation KI/KI. She delivered a five-hour set in one of the capital's most revered venues, attracting a winding queue of 4.000 lucky visitors, and a coveted guest list bombarded with over 12.000 applications.
Our team managed every aspect of this comprehensive partnership, including strategy, creation and campaign execution for all initiatives.
Client
Jägermeister – global & local
Jägermeister – global & local
Project
Jägermeister x ADE
Jägermeister x ADE
Category
Experiential & Online
Experiential & Online
Work
Strategy, Concept, Production
Strategy, Concept, Production
