Dr. Martens

Since its inception in 1960, Dr. Martens has been synonymous with strength. Still, their new generation of wearers is redefining the term – they're bold, sensitive, and reflective, bringing new meaning to being strong.

We tailored the brand’s global Made Strong campaign to fit Amsterdam Dance Event's sprawling ecosystem of events and activities. This involved video and photo shoots with Amsterdam-based artist Elias Mazian, street photography during the five-day event, creating and curating a Dr. Martens Stage at the ADE Hangover with Kultlab, and shooting content throughout.

Our efforts came to life across a range of platforms: on social media, digital ads, retail spaces, transit shelters, and even on Amsterdam's trams. It's a prime example of a 360-degree partnership that blossoms - before, during, and after the event - both online and in the physical realm.