Dolby Atmos x Mercedes-Benz

Forever pushing the envelope in audio, Dolby is right at home at the Amsterdam Dance Event. Building on their expansive legacy, we spotlighted the evolution and future of immersive sound, tracing its journey from the studio to cutting-edge automotive experiences during the two-day Dolby Atmos x Mercedes-Benz Hangout as ADE unfolded.

The Hangout offered inspirational listening sessions by artists like KI/KI, Remy van Kesteren, Len Faki, Max Cooper, and Mucky, alongside a host of interactive experiences. Visitors could explore three-dimensional sonic landscapes, dive deep into mixing techniques at the Mixing Studio, feel how the Dolby Atmos experience breathes life into their favourite entertainment, and step into the next generation of in-car entertainment.

As project leads, we created the Hangout, covering everything from the initial strategy to the execution. We produced all content pre, during, and after the event, which was rolled out through media partners, artists, ADE, and Dolby and Mercedes-Benz's global and local channels – leading to a well-attended two-day event visited by loads of other artists, influencers, media, and ADE attendees.

Client
Dolby Atmos

Project
Dolby Atmos x Mercedes-Benz Hangout

Category
Experiential & Online

Work
Strategy, Campaign