Dolby Atmos House
After last year's debut with the Dolby Atmos x Mercedes-Benz Hangout, we pushed Dolby's Amsterdam Dance Event presence to new heights. Transforming a former tobacco auction house into an auditory sanctuary in the heart of the city and ADE's hustle and bustle, we created the Dolby Atmos House at TOBACCO Theater.
Across two days and featuring some of electronic music's most influential artists and engineers, we presented a wide-ranging program that upped the ante compared to 2023. The core elements remained the same – a main Listening Theatre, Mixing Stage, Hangout and a Living Room – everything else was scaled up significantly.
There was an Armada Music takeover featuring Armin van Buuren, Kelli-Leigh and Joris Voorn, a live podcast recording and hands-on mixing sessions with renowned engineers. Visitors could intimately explore music with the likes of Ela Minus, DJ Bone, LP Giobbi and Dutch stalwarts like CARISTA, Joris Voorn and DIØN, who anchored our campaign. We had the honor of hosting an exclusive listening session featuring New Order (band members included) and a world premiere playback of the multidimensional mix of Kraftwerk's legendary album Autobahn.
Other standout moments included an immersive multi-sensory listening experience with Joep Beving created in collaboration with STMPD Studios, and everything culminated in a two-day industry mixer hosted by Martin Garrix's STMPD RCRDS.
As the overall project lead responsible for campaign strategy, content and programming, we ensured that the Dolby Atmos House left an unforgettable mark on ADE through a whirlwind of music and inspiration.
Client
Dolby
Dolby
Project
Dolby Atmos House
Dolby Atmos House
Category
Experiential & Online
Experiential & Online
Work
Strategy, Concept, Campaign
Strategy, Concept, Campaign
