Amsterdam Dance Event

Almost 30 years in, Amsterdam Dance Event (ADE) is the world's leading conference & festival for electronic music, It gathers over 550,000 visitors each year and thrusts millions of beats across the city and its canals.

As one of ADE's longstanding collaborators, we're intimately familiar with every aspect of the five-day event. Did Another Thing is its preferred partner for developing the strategy, producing and executing the brand activations during the event.

Having worked with ADE for over a decade and being deeply familiar with the inner workings of nightlife and the scenes that sprout from it, we understand the cultural DNA and intricacies surrounding both. That inside-out knowledge helps us build meaningful brand presences that resonate within them.

It's core to how we develop and execute brand activations with ADE and key partners like Heineken, SoundCloud, Desperados, Sonos, Ballantine's, KLM and TikTok in ways that feel true to their brands and the culture they're part of.