Amsterdam Dance Event

Amsterdam Dance Event (ADE) is the world's leading conference & festival for electronic music, gathering over 500.000 yearly visitors and thrusting millions of beats across the city's canals.

As one of ADE's longstanding collaborators, we're intimately familiar with every aspect of the five-day event. Did Another Thing is their preferred partner for developing the strategy, producing, and executing the brand activations during the event, working alongside key partners such as Desperados, Ballantine's, KLM, and TikTok.

Throughout the years, we worked on a few of Amsterdam Dance Event's most celebrated activations, Sonos Studio and Urbanears Hideout among them. In 2023, we were involved in the Opening Event at the Rijksmuseum – supported by Heineken and KPN – and 360° projects for Dr. Martens and Dolby & Mercedes-Benz.