Amsterdam Dance Event


Amsterdam Dance Event (ADE) is the world's leading conference & festival for electronic music, gathering over 400.000 yearly visitors and thrusting millions of beats across the city's canals.

As one of ADE's longstanding collaborators, we’re intimately familiar with every aspect of the five-day event. Did Another Thing is their preferred partner for developing the strategy, producing, and executing the brand activations during the event, working alongside key partners such as Desperados, Ballantine's, KLM, and TikTok.

Throughout the years, we've been involved in a few of Amsterdam Dance Event's most celebrated activations, Sonos Studio and Urbanears Hideout amongst them. Luckily there's loads more in store for 2023.





Client
Amsterdam Dance Event
Project
Various
Category
Experiential
Work
Strategy, Concept, Production