Amsterdam Dance Event

Amsterdam Dance Event (ADE) is the world's leading conference & festival for electronic music, gathering over 500.000 yearly visitors and thrusting millions of beats across the city's canals.

As one of ADE's longstanding collaborators, we're intimately familiar with every aspect of the five-day event. Did Another Thing is their preferred partner for developing the strategy, producing and executing the brand activations during the event.

Having worked with ADE for over a decad and being deeply familiar with the inner workings of nightlife and the scenes that grow from it, we understand the cultura DNA and intricacies surrounding both. That inside-out knowledge helps us buil meaningful brand presences that resonate within them.

It’s core to how we develop and execut brand activations with ADE and key partners like Heineken, SoundCloud, Desperados, Sonos, Ballantine’s, KLM and TikTok in ways that feel true to their brands
and the culture they're part of.